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Who we are

We believe in the power & democracy of ideas

Our Philosophy

The world’s greatest ideas help us understand society

The world’s greatest thinkers help us think smarter


Help people make sense of the world and they can make better decisions

Teach people to make good decisions and they can improve their own futures

Instil better thinking skills in the next generation of parents, employees and leaders and they can tackle life’s daily challenges — big or small

How we do it

Empower development of creative and critical thinking skills

We’ve already analyzed and curated the 200 most important books ever written in a way that helps you think smarter

We’re researching new ways to help educators and businesses teach creative thinking and problem-solving skills

We’re building new tools that will empower anyone to fill their own “thinking skills gap”

Delivered as you want it, where you need it.

Make great ideas accessible to everyone, everywhere.


Video, audio and mind maps break down barriers


Feed your brain in 3 minutes, 10 minutes or 3 hours


Learn on your mobile, tablet or desktop


Put great ideas in context of modern issues


Do it all for the best value for money

In partnership

with the University of Cambridge

Macat has been working in collaboration with the University of Cambridge since 2014.


The Cambridge research team tests the effectiveness of our platform using scientific methods grounded in the principles of experimental psychology.

They have already proven that using Macat can improve your critical thinking skills


The research team also advises us on how we can best develop our training programs and resources, based on existing findings from psychology and education literature.

They are currently working with us to deliver the world’s largest-ever critical thinking study.

Head of thinking skills advisory board

The head of our thinking skills advisory board

Dr. Roy van den Brink-Budgen

Dr. Roy van den Brink-Budgen has been working in the field of critical thinking for 30 years.
He has designed assessments, trained teachers and taught students in various countries at all levels of education, and delivers workshops with managers in commerce and industry.

He is also the author of many articles and books on critical thinking, and writes critical thinking magazines for students. He is director of the company if…then ltd.